Mick’s Gone Bush Announces Strategic Pivot

Mick’s Gone Bush Announces Strategic Pivot to Power Solutions: Diesel Generators Now Our Core Focus

Melbourne, Australia – 29 July 2025

Mick’s Gone Bush, a trusted Australian retailer for off-grid and outdoor solutions, has announced a major strategic shift: the company will now focus exclusively on diesel generators, portable power, and backup energy solutions.

This change comes as demand for reliable power grows across Australia. Whether for farms, off-grid properties, or businesses needing backup power, diesel generators have become essential for energy security.

"For years, we’ve helped adventurers and DIY enthusiasts with 4x4 accessories and car parts. But as the market evolves, our customers’ biggest need is reliable power," said Mick, Founder of Mick’s Gone Bush. "By focusing on diesel generators and related solutions, we can provide more expertise, better products, and faster support."

What This Pivot Means for Our Customers

• Expanded range of diesel and portable generators.
• Dedicated categories for industrial, residential, and off-grid applications.
• Expert guides and blogs for choosing the right generator.

Explore Our Generator Range

👉 Diesel Generators
👉 Portable Generators
👉 Backup Generators

For media inquiries or partnerships, contact:
📧 [email protected]
🌐 www.micksgonebush.com.au